The Great Insta-Purge of 2014


On December 18th, 2014, at approximately a time during that day, Instagram deleted all of its bot users. Meaning, the amount of anyone’s followers on that day probably dropped. Sometimes, dramatically (I’m looking at you, Kim K). In other cases, not at all.

Trust me, I’ve contemplated “buying” insta-followers because more followers on any social media is better for any blogger out there. Unfortunately, the engagement is even more important and just having 20K followers means nothing if no one is engaging on the posts. One would almost look stupid if they had that many followers, but no likes on his/her pictures.

Also, when shit like this happens, you are found out pretty quickly as a faker. For non-celebrities with a ton of followers, their numbers dropped on that fateful day by leaps and bounds. And for those who noticed, it was pretty funny.

I lost one follower. But then again, I didn’t have a million on December 17th.

I’m going to take the Great Insta-Purge as a reminder that it isn’t wise to buy followers. Even though we all know that more followers = more money. Stick to the old fashion ways to get followers – hashtags and pimping yourself out on your own blog.

Remember to follow me on Instagram to see a million pictures of my dog.

To all the bloggers out there – don’t buy followers. And here’s an awesome site to help you keep tracking of your follows/unfollows, likes, and all other engagement – Iconosquare. I use it fairly frequently and I definitely went to go check after the Great Insta-Purge.

2 thoughts on “The Great Insta-Purge of 2014

  1. I genuinely didn’t realize that you could buy Instagram followers–that’s interesting. But I suppose it makes sense if you’re wanting to make money off of your posts. I’m sure many people were unhappy to watch their follower counts drop dramatically this past week!

    New reader here, by the way. 🙂

    1. I’m a little embarrassed to say I’ve looked into it, but I’m glad I never went through with it. I’m sure it would have been even more embarrassing to have a huge drop.
      Thanks for stopping by!

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